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  Hotel Feasibility Study  
 

GHC is skilled in conducting market and financial feasibility studies for hotel developments projects across India. Our assessment report is fully dependable document. This is one very vital document required by hotel operators and financial institutions. It is designed to provide the developer or investor with recommendations on the hotel proposal, as well as delivering a full investment evaluation of the project.

MARKET FEASIBILITY STUDY
The Market Feasibility Study will provide details on the following aspects of the project:

1. MARKET DEMAND ANALYSIS

  • Country Perspective & Market Area Analysis
  • Description of the Hotel and Development Strategy
  • Analysis of Demand for Hotel Accommodation
  • Analysis of Existing and Proposed Competition
  • Site analysis in terms of accessibility, visibility and land use.
  • Market segment analysis and future growth potential.
  • Estimate of future demand in the region.

2. SUPPLY ANALYSIS

  • Supply of similar accommodation facilities in that region
  • Current and future trend of food and beverage and recreation facilities
  • Projected supply growth for the region

3. REAL ESTATE TREND ANALYSIS

  • Analysis of local real estate trends and their effects on demand and supply of similar facilities

4. FUTURE DEVELOPMENT POTENTIAL

  • Analysis of projected development policies in the region
TECHNO ECONOMIC FEASIBILITY STUDY
The Techno-Economic Feasibility Study will provide details on the following aspects:
  • Projected revenue profile based on estimates of room occupancies likely to be achieved, food and beverage business generated and income through other sources.
  • Estimation of the project cost
  • Proposed means of finance
  • Sensitivity analysis
  • Project concept recommendation
  • Product, facilities and service specifications within the concept
  • Financial projections for ten years from the likely date of commissioning of project including Profit and Loss account, Balance Sheet, Cash flow statements etc.
SETTING UP THE PROJECT
We would be able to provide the following Services for setting up your Hotel Project.
Broadly the scope of services shall include:
Project Designing – Stage I
  • Preparation of a brief for the architect on project concept relating to the following:
       - Project concept and design
       - Spatial allocations
       - Costing of the project
  • Analyses of the schematic drawings prepared by architect on the basis of the above brief and suggest improvements for operational efficiency.
  • Review and finalization of schematic plans.
  • Detailed space designing of public areas like reception, front office, bar counter, executive offices etc.
  • Review of layout plan of public areas prepared by interior designer for operational efficiency.
  • Detailed equipment layout plans for all back of the house/ service areas like main kitchen, laundry, main stores, house keeping area, staff dining, staff change rooms, administrative offices, floor pantries etc.
  • Detailed utility requirement and layout plan for the above back of the house areas covering electrical, plumbing, LPG and exhaust points.
  • Advise on the air conditioning / heating requirements.
Project Designing – Stage II
  • Assistance in finalization of mock-up room
  • Preparations of BOQ for all operational equipment like kitchen, laundry, house keeping, food and beverage service etc.
  • Laying down technical specifications for operational equipment.
  • Preparation of detailed requirement of crockery, cutlery, glassware, banquet and conference equipment, housekeeping items and linen, front office items, kitchenware and miscellaneous operating items.
  • Detailing requirement of graphic items and signage’s.
  • Detailing requirement of special project items like guestroom’s locks and keys, carpets, EPABX, lockers, computers, MATV etc.
  • Recommendation and selection of suppliers for sourcing of above items.
Project Designing – Stage III
  • Manpower planning and recruitment schedule.
  • Salary and wage structure for employees
  • Specifying and designing formats and procedures for both operational and financial control. Interview and selection of executives and staff. Recruitment could either be done by placement of advertisement in the newspapers or by utilizing our placement services at extra costs to your account.
  • Setting up of all areas as per plan.
  • Training of employees of food and beverage production and service, housekeeping, front office etc.
  • Mock trials of production and service to be conducted before actual launch.
  • Planning of launch.
MANAGEMENT SERVICES
The management services offered by the organisation are designed to suit specific requirements of the clients and shall cover the following:
MANAGEMENT OF HOTEL PROPERTIES
The scope of services under this head shall comprise of:
  • Placement of selected key personnel to suit the particular job.
  • Devise management reporting system to suit the need of the unit and train the executives in implementation of the same.
  • Monitor day to day functioning of the unit through this specially designed MIS system and frequent inspection visits to the unit.
  • Training of Executives and staff according to the need and the changing environment of the hospitality industry.
  • Monitor all operational costs and keep them under check at all times as per the standards prescribed/ devised for the unit.
  • Monitor and direct sales and marketing effort towards increased occupancies and sales.
MANAGEMENT CONSULTANCY SERVICES
The services offered shall include:
  • Devising effective management reporting system according to the need of the unit.
  • Identification of the weak areas of functioning and advise on ways and means to improve the same.
  • Work with the owners/ heads of department in establishing standards of operation.
  • Monitor all operational costs and advice on keeping them controlled as per the standards established.
  • Advise on improving the sales and marketing effort to achieve better occupancies and revenues for the unit.
  • Property inspection visits at least once a month and report on deficient areas of functioning with suggestions to improve.
  • Operations audit every quarter in addition to the above services.
OPERATIONS AND FINANCIAL AUDITS
This shall cover the following activities:
  • Conduct the operations audit of hotels, bars and restaurants and submit recommendations on improving productivity, efficiency, revenue and excellent quality standards.
  • On assignment basis; Conduct financial audit to review pilferage and advise corrective measures.
OTHER SERVICES
The other consultancy services provided by the firm will include the following:
International Management and Marketing Tie up
  1. Assist in appointment of an International Marketing Agency
  2. Assist in an international management or a suitable technical tie up for proposed property
Appointment of Technical Consultants
  1. Advise on appointment of the architect
  2. Advise on appointment of interior designers
  3. Advise on appointment of electrical, plant and air-conditioning engineers or any other consultants
  4. Advise on appointment of the Project Manager
Recruitment of Key Personnel
  1. Advise on the recruitment and staffing details
  2. Advise, interview and assist in the selection of key personnel - head of department and above
  3. Provision of other personnel for the property through our recruitment service with a standard fees of one month’s salary of the selected candidate
Financial Services
  1. Advise on financing pattern for the project
  2. Project appraisal
  3. Loan Syndication
  4. Ten-Year Projection of Income and Expense

  5. Feasibility Conclusions and ROI Analysis
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